All About Adoption Outreach & Marketing

Congratulations. You are adopting! And now that it is official, like all other adoptive parents in your position, you will be looking to make a life-changing connection with someone who is placing her child for adoption.

But how will you do it? Relying on word of mouth or family and friends probably isn't enough. And even signing up with an adoption agency is no guarantee of a successful adoption or a shorter wait.

Welcome to adoption in the 21st century, where adoptive families everywhere are turning to internet advertising, social media, and other forms of online outreach to help them meet birth parents faster.

Trying to adopt can mean a long, frustrating wait. But the good news is you don't have to be an expert to maintain a social media account. And you don't have to be a marketing professional to create and manage your own advertising campaign with Google Ads or Meta Facebook. But you will need to be cautious. There is still a lot to learn and it can be very difficult and time-consuming for people with jobs, children, and other life commitments. You will be spending and managing your own money to help your adoption cause. And it won't be easy and it may not be quick. So you will want to proceed cautiously, making slow, informed decisions all the way. Doing so will minimize financial losses, your time and energy, and possibly even prevent future heartache down the road.

Getting quality advice to help you get started on this part of your adoption journey is hard. There are lots of people out there with good intentions and experience with adoption - coaches, agencies, facilitators, and even connection platforms. But having prior experience with adoption doesn't qualify someone to help you navigate the world of online advertising and outreach. You need legitimate advice from qualified professionals in both technology and adoption. And that can be a difficult skill set to find.

If you do find yourself searching for help with adoption marketing, The Adoptimist Way is the perfect podcast for you. In this episode we take a deep dive into all things adoption advertising with Greg DiFalco, a Google-certified marketer with over 20 years of experience. Greg has created online ad campaigns for many adoptive parents as well as lots of other professional businesses. Greg is here to offer his unique insights and suggestion and this conversation covers topics you'll want to know more about such as:

• Why would adoptive parents want to pay for Google ads? How long can it take and how much will I have to spend?

• What is the difference between organic and paid search?

• Should I build my own website or use an adoption profile service?

• What if no one contacts me through my ads?

Adoption advertising can be expensive and there are never any guarantees. That's why it is very important to fully understand adoption advertising basics before ever committing your time and resources. When set up correctly, advertising enables you to consistently reach a much larger audience who is interested in adoption - and possibly your family. Setting up and managing your adoption advertising correctly is a great start. But in most cases, it is just the beginning of a process. So you'll want to listen to future episodes of The Adoptimist Way as we cover all of the topics that concern today's adoptive parents including how to choose great photos for your profile, picking the right social platforms for your family, and learning to identify catfishing and other online scams.

Do not be intimidated by adoption advertising! Start learning more today and when you are ready check out www.adoptimist.com for more assistance with your adoption outreach. Adoptimist creates and manages a variety of custom ad campaigns for adoptive families as part of its adoption profiles. Ready? Let's do this!

About our Guest
Greg DiFalco is a New York-based internet marketing manager, specializing in paid advertising and search engine optimization (SEO). He sets up and manages paid ad campaigns on Google, Meta, Reddit. LinkedIn, and more AND helps websites improve their organic search presence. He also jointly owns a muscadine grape vineyard in South Carolina (The Vineyard at Borgo Medioevale) and a cat rescue called Feline Victory Rescue with his wife Lucinda.

About this Podcast